Erik Roscam Abbing is the founder of Zilver Innovation, a creative consultancy. He has coined the idea of brand driven innovation about which he writes on his blog and teaches a class at Delft University of Technology. We talked to him at the offices of Booreiland about a number of topics, from BDI to design 2.0.
Design 2.0
Published: September 14, 2008
About the Author
Rik is one of the founders of Klatergoud.
He's the marketing director of Intivation, a technology company that develops solar powered consumer devices, and a graduate of Delft University of Technology with degrees in Applied Physics and Strategic Product Design.
He writes about entrepreneurship, design, business concepts, innovation and marketing.
Rik loves his iPhone, the Eagles of Death Metal, things Tom Ford makes, bespoke suits, and Jack Daniels and he hates a rainy day.
Find more here.