If you can’t say it simply and clearly, keep quiet, and keep working on it till you can.
—
Archive for November, 2008
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Morten Lund speaks
A fun, short interview from Sime with the effervescent Morten Lund on how he sees the world after his little... -
Ars Longa, Vita Brevis* – The Story of Mr. Brand
(*Brands last forever, Marketing Directors don’t) Meet Mr. Brand. Mr. Brand once entered the market with a brilliant idea: he would... -
The different perspectives insight.
A tale of the six blind men and the elephant. Six blind men found themselves around an animal. Their were told... -
The 5th P = Porn
Recently I’ve read an article about Adrian van Hooydonk, BMW’s brand chief designer. This Dutch-born designer raced up the ranks... -
I like me some Boone
Wish more people would be as clear and forward about their ideas and put as much effort into promoting them... -
You can’t push on a string
Inspired by this nugget from Mark Earls / Hugh Macleod, new marketing in 11 words: The real draw is probably not... -
TIP: mindmapping
A lot of creative professionals will be familiar with the mindmapping technique. I’ve long searched for a reasonable computer-based... -
Is it co-creation or design research?
Great presentation from Jan Chipchase, about a way of getting insightful information from user communities. And, this hugely important insight: Despite... -
Interesting pov
In the comments to this post: adliterate: Planning’s mid life crisis – an interesting nugget to think about for us strategy... -
Ghandi & wants, needs
In 1949, Tarzie Vittachi, a young Indian reporter, had the opportunity to interview Mahatma Gandhi. He asked him, “How are...