Great presentation from Jan Chipchase, about a way of getting insightful information from user communities. And, this hugely important insight:
Despite what you might assume for a studio, the most valuable output of the Open Studio is not the designs, but in providing an alternative way for people to articulate their wants and needs – within the context of their community.”
Rik is one of the founders of Klatergoud.
He's the marketing director of Intivation, a technology company that develops solar powered consumer devices, and a graduate of Delft University of Technology with degrees in Applied Physics and Strategic Product Design.
He writes about entrepreneurship, design, business concepts, innovation and marketing.
Rik loves his iPhone, the Eagles of Death Metal, things Tom Ford makes, bespoke suits, and Jack Daniels and he hates a rainy day.
Find more here.
