Inspired by this nugget from Mark Earls / Hugh Macleod, new marketing in 11 words:
The real draw is probably not the brand but… other people”
the metaphor of the string just popped into my head. Bottom line: if you’re holding a string, trying to push it out is going to get you nowhere. Maybe do something that will make the other side pull it. Seems to illustrate new marketing thinking well. For me at least. It’s about engagement.
Rik is one of the founders of Klatergoud.
He's the marketing director of Intivation, a technology company that develops solar powered consumer devices, and a graduate of Delft University of Technology with degrees in Applied Physics and Strategic Product Design.
He writes about entrepreneurship, design, business concepts, innovation and marketing.
Rik loves his iPhone, the Eagles of Death Metal, things Tom Ford makes, bespoke suits, and Jack Daniels and he hates a rainy day.
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