I’m spending the last useful week of the year mostly thinking about our marketing for 09, getting the gears in place for some all important events that are only just around the corner. So much to be done in so little time, which I guess is the only MO that exists for a small, focused company like ours.
The one thought that is sticking with me all the time now is that we cannot afford to be boring. Whatever we do, even in a b2b market like ours, we have to engage people, have to connect with them. Arguments and data are easy, but what we are trying to do is at this point still mostly a vision. We need people to believe. Believe in us, in our technology, in the way we see the world. And that, my friends, takes the guts to really reach out. No meaningless ‘presence’ because all the big boys are doing it. Just honest-to-good highly personal interaction, being interesting on a human scale.
Belief comes after trust.
Rik is one of the founders of Klatergoud.
He's the marketing director of Intivation, a technology company that develops solar powered consumer devices, and a graduate of Delft University of Technology with degrees in Applied Physics and Strategic Product Design.
He writes about entrepreneurship, design thinking, business models, innovation and marketing.
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