We’ve billed Klatergoud.com as a ‘platform for new marketing thinking’, not because we think we know what new marketing is, but rather because we think there’s no one singular definition and want to mix and match ideas. So last night, looking for answers, we were out to 212 Amsterdam, a free event hosted at Felix Meritis, where Bram Alkema (who?) was going to explain to all of us what new marketing is.
UH-OH.
Bram’s representation uses words like ‘unorthodox’ to describe him, I’d like to use the words ‘full of shit’. While we did not learn what new marketing is, he let us in on the big secret that Google and Apple are good at it. Fuck, he reads the same blogs that we do. Too bad it took an hour of ‘introduction’ into the history of marketing (FYI, everyone in the audience was a marketing professional) to come to this remarkable insight. Luckly a fine gentleman that actually had some fresh ideas sort of saved the day by explaining to us the findings of research he had been doing. Quite interesting, as the Brits say.
Well now, all of that was just a long-winded introduction to the following. If new marketing is less tangible than the old one, and if said companies (Google, Apple, Amazon, the usual suspects) are good at it, then what do YOU think it’s all about? What do new marketers do different and/or better than they used to?
Let loose in the comments. Please use a lot of Seth Godin quotes.
PS. If you were there, I’m sorry to have misbehaved. It’s just a reaction I have to hearing so many isms cramped in too much hot air.
Rik is one of the founders of Klatergoud.
He's the marketing director of Intivation, a technology company that develops solar powered consumer devices, and a graduate of Delft University of Technology with degrees in Applied Physics and Strategic Product Design.
He writes about entrepreneurship, design thinking, business models, innovation and marketing.
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