Why join the navy if you can be a pirate?
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Archive for February, 2009
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What Is Real Luxury?
Posted on February 19, 2009 | View Comments‘If you have to ask, you can’t afford it.’ There’s some truth to that overused maxim: What’s expensive to me may be mere pocket change to you. Yet we all want value for our money. Luxury goods are supposed to be far more than expensive:... -
When luxury stands still
Posted on February 19, 2009 | View CommentsEven in the biggest economy of Europe, Germany, luxury brands getting though hits by the current crisis. -
How luxury is changing
Posted on February 19, 2009 | View Comments -
How is luxury going to survive?
Posted on February 19, 2009 | View CommentsIt’s hard, but basically – it’s time to face the facts: In this global economic downturn, even rich consumers are taking a deeper look, and more carefully weighing purchase decisions – much to the discomfort of marketers worldwide. Every luxury brand fears the critical eye... -
A symphony of curses
Posted on February 9, 2009 | View Commentsthe sopranos, uncensored. on Vimeo on Vimeo I don’t know what’s more awesome, that someone made this or that it’s almost as long as a single episode. As in, all profanities from six seasons of Sopranos fill an entire episode. Gotta love that. -
Edial: Web Rockstar
Posted on February 6, 2009 | View CommentsDiscovered Thoughts #3 from Alfredo Silva on Vimeo. Although he’s still a student of New Media at the University of Amsterdam, Edial Dekkers’ world doesn’t only consist of books. His fascination for blogging made him New Media Editor at Spotlighteffect.nl, founder of MapTheGap.nl and organizer... -
Marketing comes first
Posted on February 5, 2009 | View CommentsI couldn’t have said it any better: Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that the marketing has to come before the product, not after. As Jon points out,... -
History of advertising: choice makes unhappy
Posted on February 3, 2009 | View Comments -
The State of our happiness
Posted on February 3, 2009 | View CommentsWe Dutch have a sacred belief in the state. In such extend that every day we are deeply disappointed that the State did not solve all our problems. In countries where the state is not strong or not trusted, corrupt, or even yet to be...