Just an insight on the importance of ‘consumer insights’ for a campaign. Illustrated by this video on the ‘Element; Claim It’ campaign. An example of an innnovative crossmedia /mash up concept that won the ‘Future Lions 2009′.
Element – Claim it! from Morten Halvorsen on Vimeo.
Gijs Moonen is energetic, enthusiastic and gets a little bit crazy sometimes.
He’s writing his master thesis at the University of Amsterdam about social media marketing and finished his bachelor’s degree at the University of Utrecht. While he’s enjoying his final moments as a student he’s also doing the marketing and communication for CreatAd, a company that started with the concept of user generated advertisement.
He loves his nikes, ipod, bicycle and is addicted to cookbooks.
Most of his posts from Klatergoud and some others can also be found on his own blog gijsmoonen.wordpress.com