Media planners use a wide range of media to send their message to the consumer. For me that’s a multimedia campaign. But just today I heared someone talking about a big advertisement campaign as if it was a crossmedia campaigns because it used a paper ad, an online banner and a television commercial. It’s not the first time I’ve noticed that It irritated me that people use multimedia and corssmedia as if it’s all the same. That remembered me that I ‘ve ordered ‘Basisboek Corssmedia Concepting’(in Dutch) a while ago and I was meaning to tell you on Klatergoud.com about it.
‘Crossmedia Concepting’ is the kind of book you want to put in your closet to use once in a while as an information and inspiration source. The book is written as a learning book for marketing students and teachers so you can’t ready as a big story or essay on crossmedia. But still for new media and marketing interested people it’s a great book for theoretical and practical info on crossmedia. The writers, Indira Reynaert and Daphne Dijkerman, gathered a lot of practical and theoretical examples in the years.
With their own blog (also a great information source on crossmedia), blogs from other crossmedia experts, twitter message, slideshare and many other online resources they made a first step towards a crossmedia bible. You’ll find a lot of interesting people and cases on crossmedia. Hopefully this book will make a lot of people see that crossmedia is more than just using different kinds of media and that it’s about storytelling, being medium specific, usability, relevance and co-creation.
Gijs Moonen is energetic, enthusiastic and gets a little bit crazy sometimes.
He’s writing his master thesis at the University of Amsterdam about social media marketing and finished his bachelor’s degree at the University of Utrecht. While he’s enjoying his final moments as a student he’s also doing the marketing and communication for CreatAd, a company that started with the concept of user generated advertisement.
He loves his nikes, ipod, bicycle and is addicted to cookbooks.
Most of his posts from Klatergoud and some others can also be found on his own blog gijsmoonen.wordpress.com