Stop dumb stunts like launches for logos and go back to the humble business of adding a little magic to great products and services.
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Archive for October, 2009
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Side Wiki, the next powertool for the consumer.
Posted on October 30, 2009 | View CommentsAlmost a month ago, Google introduced a new product again. This time its Google Sidewiki which is integrated in your Google Toolbar. Sidewiki is a tool that offers the consumer to make comments about any website, including corporate brand websites. On the left side of... -
Open Innovation, we’re getting somewhere.
Posted on October 29, 2009 | View CommentsLast week I attended a meeting from SWOCC (Scientific Research on Commercial Communication from the University of Amsterdam). Once in a while they have meetings to show their researches. This time the meeting concerned ‘social media, people and brands’. A meeting about the impact of... -
Resurrection of Second Life?
Posted on October 29, 2009 | View CommentsBy our new contributor: Laura van den Boom Two years ago avatars became extinct in Second Life. Like many others I ditched my avatar, sold my land, and lost thousands of Linden Dollars. What a relief, my Second Life was over… On the Dutch Innovation... -
Every Yin has its Yang
Posted on October 28, 2009 | View CommentsAfter publishing an essay on making money and the willpower necessary to accomplish it, it’s time to introduce the other extreme: idleness. I was made aware of the publication The Idler. The latest issue is called ‘Smash the system’. Great magazine founded by Tom Hodgekinson... -
Take the commercial into real life
Posted on October 26, 2009 | View CommentsMore and more we’re getting familiar with guerilla advertising. These are advertising actions that go beyond the media and bring commercial statements into real life. We all saw various examples online like flashmobs, untraditional billboards and the usage of the urban environment for publicity. But... -
Money has to be made, not earned
Posted on October 26, 2009 | View CommentsIt was only this week that I found out about the DSB debacle. “Where have you lived!” a friend asked me. I hardly ever watch television, and I am reading a great book that withdrew my attention from looking through the newspapers. After a quick... -
Don’t hate the player, change the Game!
Posted on October 24, 2009 | View CommentsSuccess comes at a cost of others. Apple, Blackberry, Microsoft, Google’s Android etc they all fight for the same piece of the pie. All fishes swimming in the same bloody red ocean. They compete for that same share of voice and market. They adverts clearly... -
Nominate Klatergoud.com for Best Online Magazine
Posted on October 23, 2009 | View CommentsLadies & Gents, Every now and then we also need to sell our souls and use banners for self-promotion. This proves that the old advertise adagio of screaming is still relevant and alive – even in an online magazine such as this where the new... -
Perception is reality
Posted on October 22, 2009 | View CommentsIt’s a dreadful rainy day, so time for a good bit of braintime. Recently posted at TED, in this wonderfully enthusiastic and, er.., British talk, adman Rory Sutherland makes the point that while most people are set out to solve the problems of reality, the... -
Pretty uninspiring…
Posted on October 21, 2009 | View CommentsYesterday I was in Eindhoven at the Dutch Design Week, attending a full day program of lectures in the morning and a workshop in the afternoon. Theme of the day: Sustainable innovation. And although I picked up quite some things about biodegradable versus biobased plastics,... -
Do you speak ‘Lateral’ ?
Posted on October 16, 2009 | View CommentsA millionaire – let’s call him Ben, walks into a popular bank in the middle of New York City and requests to speak to a loan officer. He doesn’t alert the staff to his immense riches, he simply says he’s going away on business for... -
New & yummy!: Creative Destruction Fondue!
Posted on October 12, 2009 | View CommentsBefore I start – By giving this essay once again a title referring to food (for which I’m sorry for!) I’m participating on this little experiment that Wouter started out. We want to subliminally manipulate all Klatergoud.com readers to eat stuff while reading an article... -
Unveil and Innovate
Posted on October 12, 2009 | View CommentsI am not loved. At least, not by a bunch of co-workers and some management team-members at one of the companies I give marketing advise to. Why? Because I don’t tell them what they want to hear. As a marketeer, I believe in a new... -
Google Wave
Posted on October 11, 2009 | View CommentsNot long ago Google introduced their new product, Google Wave. The product was introduced to a small group of users who, on their turn, could invite other people. In a few hours the Google Invite was the most spoken thing on Twitter. Google Wave is... -
Mash Ups & Digital Creativity
Posted on October 11, 2009 | View CommentsThe web has experienced some great initiatives the last few years. Everybody loves youtube, last.fm, google maps and many more 2.0 initiatives. The most fun I get from these initiatives is how creative people give a new meaning to stuff like google maps. There are...