Yesterday I was in Eindhoven at the Dutch Design Week, attending a full day program of lectures in the morning and a workshop in the afternoon. Theme of the day: Sustainable innovation. And although I picked up quite some things about biodegradable versus biobased plastics, starch-based polymers vs. PLA plastics, etc. the overall feeling was that I wasted my time.
Just like Rik quoted Erik in this post, it was the same story all over. The lectures consisted of blokes on stage one-waying their wisdom towards the public. And although there was an interactive workshop in the afternoon, this was even worse. My group consisted of two other guys with whom I followed a step by step program, killing creativity instead of unleashing it.
What was left were the drinks. In about an hour I had to make up for the day. Running around talking to interesting people I tried to make up for the loss of time. But even I am only human and the feeling of failure took possession of me. And it’s just such a shame. These product innovation companies managed to bring together all these professionals, and all they come up with is lectures and a workshop. Come on, be a little more innovative yourself!
A few months ago I started a strategic design office, Koos. And although we’re extremely busy with our acquisition, I know at some point, we will organize a nice little event. But I can guarantee that we will come up with a new and exciting format (and of course I will post on KG when the time is ready). My next essay – expect it at the beginning of November – will tell a little more about my startup Koos, so stay tuned!
As the first official contributor to Klatergoud, RJ was present from the very start. He's down to earth, likes to put things in perspective and does not take himself too serious. Loves women, lost his heart to Africa and always has a bigger plan. He lives in Amsterdam, has a Master in Strategic Product Design from Delft and is co-founder of Strategic Design office Koos. Here he helps businesses with a strategic vision and direction for their innovation process.