Success comes at a cost of others. Apple, Blackberry, Microsoft, Google’s Android etc they all fight for the same piece of the pie. All fishes swimming in the same bloody red ocean. They compete for that same share of voice and market.
They adverts clearly show this.
In advertising there’re certain strategies one can choose to compete and try to convince others yours is the superior product. A good start would be believing in your own power and potential and not play the loser’s game which is: accepting the role and position of the market leader and then go around and saying the leader is wrong because… It just costs a lot of energy and budget to keep fighting this game. Stop fighting it – instead change the game!
You all know the adverts I’m talking about: Mac vs PC, I’m a PC and even this new one from Google’s Android fits the profile. Sure, they are entertaining but if you’d keep this quote of Dale Carnagie in mind:
“Any fool can criticize, condemn, and complain – and most fools do.”
You would see there’re still alot of opportunities out there to really gain and keep a competitive market position.
Alfredo
My favorite? This ones, funny enough they are consumer generated:
Born in Rio de Janeiro, now in Amsterdam, graduated at the Pompeu Fabra University (Barcelona) and the Radboud University (Nijmegen) with degrees in Marketing Science and Branding. Alfredo is a citizen of the world and a product of pragmatism. He is a consumer, a marketer, a business strategist and a full-time student. Alfredo travels, listens to stories and shares them, loves music and reads all that comes in his path.
Alfredo is the co-founder of Klatergoud, a freelance marketing & communication consultant and co-founder/owner of Fromanteel watches. His main interests are branding, creative communication, (luxury) marketing strategy and entrepreneurship.