It’s a dreadful rainy day, so time for a good bit of braintime. Recently posted at TED, in this wonderfully enthusiastic and, er.., British talk, adman Rory Sutherland makes the point that while most people are set out to solve the problems of reality, the problems most of us actually face are problems of perception.
Rory talks about placebos, placebo education (inc. ballsy remark for the Oxford crowd) and the interesting things that happen when we accept this quirky fact.
Go have a look, I’m sure it will keep you thinking a bit afterwards!
Rik is one of the founders of Klatergoud.
He's the marketing director of Intivation, a technology company that develops solar powered consumer devices, and a graduate of Delft University of Technology with degrees in Applied Physics and Strategic Product Design.
He writes about entrepreneurship, design, business concepts, innovation and marketing.
Rik loves his iPhone, the Eagles of Death Metal, things Tom Ford makes, bespoke suits, and Jack Daniels and he hates a rainy day.
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