Almost a month ago, Google introduced a new product again. This time its Google Sidewiki which is integrated in your Google Toolbar. Sidewiki is a tool that offers the consumer to make comments about any website, including corporate brand websites. On the left side of your page is a screen where you can find reviews and opinions from people around the world about the website you’re visiting. That means that products, brands and organisations are on a constant pressure of reviews from consumers. Your sidewiki messages are easily spread on e-mail, twitter or facebook. Monitoring your brand online is conveniently arranged but you’ll have to work hard to maintain your reputation…
Here a demonstration about how Sidewiki works.
Gijs Moonen is energetic, enthusiastic and gets a little bit crazy sometimes.
He’s writing his master thesis at the University of Amsterdam about social media marketing and finished his bachelor’s degree at the University of Utrecht. While he’s enjoying his final moments as a student he’s also doing the marketing and communication for CreatAd, a company that started with the concept of user generated advertisement.
He loves his nikes, ipod, bicycle and is addicted to cookbooks.
Most of his posts from Klatergoud and some others can also be found on his own blog gijsmoonen.wordpress.com