More and more we’re getting familiar with guerilla advertising. These are advertising actions that go beyond the media and bring commercial statements into real life.
We all saw various examples online like flashmobs, untraditional billboards and the usage of the urban environment for publicity.
But today I was stunned by a new phenomenon. In the Netherlands there is a t.v. commercial about a girl that lost her phone. This commercial is now also shown in movie theaters. But in this youtube video you’ll find a great new kind of guerilla marketing. The visitors of this movie theater watched the commercial on the movie screen before this happens:
Gijs Moonen is energetic, enthusiastic and gets a little bit crazy sometimes.
He’s writing his master thesis at the University of Amsterdam about social media marketing and finished his bachelor’s degree at the University of Utrecht. While he’s enjoying his final moments as a student he’s also doing the marketing and communication for CreatAd, a company that started with the concept of user generated advertisement.
He loves his nikes, ipod, bicycle and is addicted to cookbooks.
Most of his posts from Klatergoud and some others can also be found on his own blog gijsmoonen.wordpress.com 
