I am not loved. At least, not by a bunch of co-workers and some management team-members at one of the companies I give marketing advise to. Why? Because I don’t tell them what they want to hear.
As a marketeer, I believe in a new approach towards promoting a product or service, or a company. I can only market what exist. Or better stated: That is the only thing I WANT. I don’t believe in building hollow stories around products or services without having the opportunity to explore authentic elements.
I know how to get a product or company in the news, bring it to consumer’s attention, make it look desireable etc. That is not the challenge. Discovering the story is, and unveiling it.
I want to unveil what a product or company inhibits. Not building another copied story. And because most people are afraid of the truth, or only want to believe what they have in mind, they rather see me going than coming. (For comparison: Just look at the reactions of people when they look at photo’s of themselves, almost never satisfied).
My aim in live is enhancement. I am fed up with building just another story, for just another company or brand, that in essence has nothing to tell, but wishes to build a facade that matches the consumer’s false needs or follows the footsteps of a competitor.
If we keep doing that, we will never create space for innovation, but we keep repeating, repeating, repeating…
Living her dreams and inhabited the characteristics of her favourite animal, the butterfly, Maureen contributes to the world by creating, connecting and expressing good nature. She graduated in Communication Studies from the University of Amsterdam and perceives herself as the eternal student. Finding her peace in listening to birds and philosophizing with friends. She is co-founder of Artistieke krachten and Rightside and founder of Fiero Creations. She works on projects in which people are to use her knowledge. Maureen travels to SFO and BCN, listens to Pergolesi’s Stabat Mater and Jenna Attison, wears Kookai and Anti-flirt, eats salads and Asian cuisine, reads Aristotle and Vanity Fair, rides horse and bicycle and refuses to be subject of destructive emotions.