If I had eight hours to chop down a tree, I’d spend six sharpening my axe.
—
Archive for November, 2009
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WOW: urbanears
Seems like today is my lucky day. Or maybe I’m spending too much time online. In any case, I ran... -
WOW: Verterra
I ran into Verterra, a company started by Michael Dwork after he was inspired in a very interesting way: VerTerra was... -
Of innovation and marketing and consumers
One of my favorite quotes about business (one that you’ll also occasionally see on the right hand side of the... -
Why is it that I never heard of this guy before?
A real shame. Happy I do now. Read about him, be inspired and note that he’s a Sir* now. Sometimes greater good... -
The power of authenticity
One of the greatest things in marketing is authenticity. Why? Because it’s the one thing that really connects with people. It’s a... -
Marketing out of the box? Ask a graffiti artist!
Sometimes you come across these amazing ideas/thing/concepts. Like this one. I guess I’m not the only one who loves some... -
What else? Participation!
The biggest marketing hit of the last years would probably be Nestlé’s Nespresso. This concept grew because of its innovative... -
Become an innovation champion!
To survive in tomorrow’s economy, it takes more than comparing yesterday with today and extrapolate into the future. That’s why... -
Battle positions!
Guerilla marketing is getting more and more a great way to send your brand message out there. It gives marketing... -
Big Ideas: Rory Sutherland; Life lessons from an ad man
I often start my week with some video’s from Ted. This week a friend of mine told me to watch...