I often start my week with some video’s from Ted. This week a friend of mine told me to watch a lecture from Rory Sutherland. He’s an ad man that brings entertainment, humor, creativity and branding to each other.
In this lecture he talks about adding value by means of perception. He makes a statement by saying that a change in perceived value can be just as satisfying as making a change in “real” value.
Take a look at the video and I hope you’ll get just as energetic and inspired as I did afterwards.
[ted id=658]
Gijs Moonen is energetic, enthusiastic and gets a little bit crazy sometimes.
He’s writing his master thesis at the University of Amsterdam about social media marketing and finished his bachelor’s degree at the University of Utrecht. While he’s enjoying his final moments as a student he’s also doing the marketing and communication for CreatAd, a company that started with the concept of user generated advertisement.
He loves his nikes, ipod, bicycle and is addicted to cookbooks.
Most of his posts from Klatergoud and some others can also be found on his own blog gijsmoonen.wordpress.com