I often start my week with some video’s from Ted. This week a friend of mine told me to watch a lecture from Rory Sutherland. He’s an ad man that brings entertainment, humor, creativity and branding to each other.
In this lecture he talks about adding value by means of perception. He makes a statement by saying that a change in perceived value can be just as satisfying as making a change in “real” value.
Take a look at the video and I hope you’ll get just as energetic and inspired as I did afterwards.
[ted id=658]