I often start my week with some video’s from Ted. This week a friend of mine told me to watch a lecture from Rory Sutherland. He’s an ad man that brings entertainment, humor, creativity and branding to each other.
In this lecture he talks about adding value by means of perception. He makes a statement by saying that a change in perceived value can be just as satisfying as making a change in “real” value.
Take a look at the video and I hope you’ll get just as energetic and inspired as I did afterwards.
[ted id=658]
Gijs Moonen is energetic, enthusiastic and gets a little bit crazy sometimes.
He obtained a masters degree in Commercial Communication and PR after writing a thesis on social media marketing. He now works as an Account Executive for LEWIS Global Public Relations.
He loves his nikes, ipod, bicycle and is addicted to cookbooks.