O.LIJF O.LIE |, o’live oil; ‘ cuisine|
noun, Dutch
1 an oil pressed from ripe olives, used in cooking, medicines, soap, etc.
2 Dutch product…. (?)
Countries such Italy, Spain and Greece have long had their monopoly on the olive grape. We all know that, some 2000 years ago, the Romans establish a fast trade network around one of the main products made out of olives – its oil. Until recently…
Bottles of murky green olive oil are now appearing on shelves of finer stockists everywhere, such as MEEUWIG & ZN., the oil and mustard empire in Amsterdam run by Mr. Manfred Meeuwig. A brave, fresh and daring strategy to brand your product with the Dutch noun : Olijf Olie instead of a more suitable (and therefore often imitated) Italian olio d’oliva.
The branding works the other way around:
It’s origin is Spanish, Italian etc and all the oils come from small farms around the Mediterranean area that produce unique and very small quantities each year. However, Meeuwig, bottles these small production quantities and distribute then in exclusive shops, making the Olijf Olie a rare piece on the diner table. Exclusivity under a Dutch flag.
All the oils contain the pressing of this year’s flavorful early harvested olives. The oil extracted from them, called “novello”, is pungent, peppery and slightly bitter, and it is the ideal complement to goat cheese, white fish, or – most delicious of all – a warm crusty loaf of bread taken straight from the oven. And that makes your tummy already go yum, yum – doesn’t it?
Born in Rio de Janeiro, now in Amsterdam, graduated at the Pompeu Fabra University (Barcelona) and the Radboud University (Nijmegen) with degrees in Marketing Science and Branding. Alfredo is a citizen of the world and a product of pragmatism. He is a consumer, a marketer, a business strategist and a full-time student. Alfredo travels, listens to stories and shares them, loves music and reads all that comes in his path.
Alfredo is the co-founder of Klatergoud, a freelance marketing & communication consultant and co-founder/owner of Fromanteel watches. His main interests are branding, creative communication, (luxury) marketing strategy and entrepreneurship.