“We need to do more than just inform!” That must have been what the marketing people at Arkaden (a Swedish fashion mall in Gothenborg) thought when they came up with their street dressing rooms.”Let’s engage our customers and convince them to buy!”
Arkaden learned from the well known H&M abri posters and took the concept one step further. Customers waiting for their daily bus rides can now try on one of Arkaden’s outfit on the streets. Arkaden made mirrors out of ad shells, and added cut outs and their message “Get Fabulous”.Now, that’s is a convincing way to sell clothes!
Born in Rio de Janeiro, now in Amsterdam, graduated at the Pompeu Fabra University (Barcelona) and the Radboud University (Nijmegen) with degrees in Marketing Science and Branding. Alfredo is a citizen of the world and a product of pragmatism. He is a consumer, a marketer, a business strategist and a full-time student. Alfredo travels, listens to stories and shares them, loves music and reads all that comes in his path.
Alfredo is the co-founder of Klatergoud, a freelance marketing & communication consultant and co-founder/owner of Fromanteel watches. His main interests are branding, creative communication, (luxury) marketing strategy and entrepreneurship.