Here’s a great video of a concepting exercise for the digital magazine reading experience.
It’s a great concept, and I think the people who made this have translated the way people peruse paper magazines to a digital flow very nicely.
I think this demonstrates the concept and power of design thinking really well, how thinking of a product in terms of the semantics and the user’s process puts forward a great user experience.
And it shows once more how powerful video is to make an idea come to life. Next to learning a programming language, you should probably start working on your After Effects skills too.
[Props go to Russel (again) for pointing this out on his website.]
Rik is one of the founders of Klatergoud.
He's the marketing director of Intivation, a technology company that develops solar powered consumer devices, and a graduate of Delft University of Technology with degrees in Applied Physics and Strategic Product Design.
He writes about entrepreneurship, design thinking, business models, innovation and marketing.
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