A very good way to interpret a otherwise dificult brandproposition: hapiness. COCA-COLA’s newest viral has it all: brand statement, image and proposition packed in a well thought out viral. Coke, Congratulations – you guys made me smile today!
Klatergoud.com would like to thank a very happy DOMENICO ROSSO for sending us this viral!
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Born in Rio de Janeiro, now in Amsterdam, graduated at the Pompeu Fabra University (Barcelona) and the Radboud University (Nijmegen) with degrees in Marketing Science and Branding. Alfredo is a citizen of the world and a product of pragmatism. He is a consumer, a marketer, a business strategist and a full-time student. Alfredo travels, listens to stories and shares them, loves music and reads all that comes in his path.
Alfredo is the co-founder of Klatergoud, a freelance marketing & communication consultant and co-founder/owner of Fromanteel watches. His main interests are branding, creative communication, (luxury) marketing strategy and entrepreneurship.