You must make the product interesting, not just make the ad different.
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Archive for February, 2010
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CC: Clear Communication
Posted on February 25, 2010 | View CommentsBe direct! Skip the nonsense. It’s often wise to be direct and blunt when something needs to be stated that otherwise cannot be expected to be known. See, for instance, this well designed sign at the 3rd anniversary party for the magazine MONOCLE, the day... -
How to do business with human beings
Posted on February 23, 2010 | View CommentsCAPITAL LOCATIONS is a fully client focused housing agency for expats, based in Amsterdam. The agency has recently been nominated for the EXPAT SERVICE PROVIDER OF THE YEAR AWARD 2010. To win this ambitious title and be able to carry out the credentials, Capital Location... -
Parisian love affair
Posted on February 22, 2010 | View CommentsIt’s nice to see that even GOOGLE finds it relevant to spend money on advertising. The world’s nr #1 search engine doesn’t have to let people know what they do – or do they? I’ve stumble upon this ad, which was first broadcasted during superbowl.... -
WOW: They make Apps
Posted on February 22, 2010 | View CommentsThere you have it: the yellow pages for iPhone software developers. Looking for someone to code your app? Check out TheyMakeApps.com. I’ve also loved the website design, especially the feature ‘love your keyboard’! -
WOW: Augmented reality maps
Posted on February 18, 2010 | View CommentsBing? Isn’t that the Google killer from Microsoft? Yes, but before you click away, be inspired by their demo of augmented reality maps. Think of Google Maps, but then with added functionality. Pretty amazing stuff to see how reality and images blur, enabling you to... -
Buy myself a spaceship
Posted on February 13, 2010 | View CommentsMost of today’s entrepreneurs were once motivated to this ‘free’ lifestyle by negative discontent with their current situation or by a great opportunity or idea. Whatever the motivation, being negative or positive, often it lead to a sprout of great initiatives. KANYE WEST’S Spaceship video... -
Apple Dinosaur
Posted on February 10, 2010 | View CommentsI’ve started out writing this as a reply to Rik’s ‘Innovation vs. Advertising’ post, but soon I stumbled on a interesting insight that I want to share with you all. See, for starters: it’s funny to see that Rik and I share the same view.... -
Innovation vs. advertising
Posted on February 9, 2010 | View CommentsThere is often a thin line between a real innovation and a lot of advertising talk. Case in point? iPad. As a certified Apple fanboy I, like the rest of the world, expected an iSlate or whatever to be announced. There were two options: a... -
Rebranding an Airliner
Posted on February 6, 2010 | View CommentsSouth Africa’s regional lowcost KULULA airlines recently received the rebranding treatment from creative agency ATMOSPHERE when they applied this 101 guide to the various parts of the airplane. Someone there clearly has a sense of humor. The entire airplane is covered with details about the... -
WOW: Lavatory paper shredder
Posted on February 2, 2010 | View CommentsI think these Japanese dudes ran into MacGyver… And for anyone else who just feels the urge to flush their workload: Get a White Goat paper recycler! At least, if you’re willing to spend a 100k (excluding running costs) on the new gadget of the... -
New contributors: Booreiland
Posted on February 1, 2010 | View CommentsKlatergoud.com was conceived as a place for young, smart people to share and discuss ideas about design, marketing, and entrepreneurship. Because there are too many pundits already. Within that context there are many ways to Rome, and today we’re going down a new one. Our...