Most of today’s entrepreneurs were once motivated to this ‘free’ lifestyle by negative discontent with their current situation or by a great opportunity or idea. Whatever the motivation, being negative or positive, often it lead to a sprout of great initiatives.
KANYE WEST’S Spaceship video has successfully captured the negative motivation that led Kanye become what he is right now: a multi million dollar industry.
Made me think.
Spaceship from kwest on Vimeo.
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Born in Rio de Janeiro, now in Amsterdam, graduated at the Pompeu Fabra University (Barcelona) and the Radboud University (Nijmegen) with degrees in Marketing Science and Branding. Alfredo is a citizen of the world and a product of pragmatism. He is a consumer, a marketer, a business strategist and a full-time student. Alfredo travels, listens to stories and shares them, loves music and reads all that comes in his path.
Alfredo is the co-founder of Klatergoud, a freelance marketing & communication consultant and co-founder/owner of Fromanteel watches. His main interests are branding, creative communication, (luxury) marketing strategy and entrepreneurship.