South Africa’s regional lowcost KULULA airlines recently received the rebranding treatment from creative agency ATMOSPHERE when they applied this 101 guide to the various parts of the airplane. Someone there clearly has a sense of humor. The entire airplane is covered with details about the plane, including arrows pointing to the more interesting parts.
“The big cheese” describes the captain’s window. An arrow points to the aircraft’s registration, calling it the “Secret code.”
Even the lav is pointed out, with the description, “Loo (or mile-high initiation chamber).”
The black box, seats, stabilizer and rudder are also pointed out and include a bit of clever commentary as well. I think we can all appreciate a marketing scheme that doesn’t take itself too seriously.
I love it! Especially now that getting on an airplane and checking -in is becoming more like rocket science.
Made me smile!
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Born in Rio de Janeiro, now in Amsterdam, graduated at the Pompeu Fabra University (Barcelona) and the Radboud University (Nijmegen) with degrees in Marketing Science and Branding. Alfredo is a citizen of the world and a product of pragmatism. He is a consumer, a marketer, a business strategist and a full-time student. Alfredo travels, listens to stories and shares them, loves music and reads all that comes in his path.
Alfredo is the co-founder of Klatergoud, a freelance marketing & communication consultant and co-founder/owner of Fromanteel watches. His main interests are branding, creative communication, (luxury) marketing strategy and entrepreneurship.