The market for something to believe in is infinite.
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Archive for March, 2010
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How He Ran an Ad on FOX News
Posted on March 30, 2010 | View CommentsNot long ago Google introduced a service which allows anyone to run your own commercial on national TV. This system, Google’s TV Ads, is based on the Adwords interface. Seth Stevenson tried this out. He was able to buy some airtime for his homemade commercial... -
Eco Coke Bottle
Posted on March 30, 2010 | View CommentsCoca Cola has been innovative and trendsetting for years. But I guess they missed the whole ‘green‘ concept. The last few years we saw different brands and products getting greener. Even cars are gettin ‘climat neutral’. Don’t ask me how, but they do. As I... -
Where will luxury go?
Posted on March 29, 2010 | View CommentsThe high of the crisis is over. During it, we’ve learned how to look at ourselves. We saw what we have being doing, now it is time to assess the damage and try to change our ways. The same goes for luxury brands. In order... -
Why Green is the New Black
Posted on March 24, 2010 | View CommentsIt is not a secret that Germany is in love with everything "green", so it should come as no surprise that the largest environmentally friendly high fashion event took place in Berlin at the end of January. What did come as a surprise is the trend's proliferation in the fashion world, with London following in the same steps and New York fashion week just around the corner making similar promises. -
WOW: SOCIALtality, Measuring Social Media’s ROI
Posted on March 24, 2010 | View CommentsI love talking about social media, the importance of public relations, viral campaigns, and brand communication. But when asked to prove it all works it all gets tricky. How can I say that a viral ad improved a company’s ROI? How do I know if a media campaign actually reached its target audience? Is my website attracting new customers or talking to the ones you already have? Is the blog talking to the right audience? -
adidas Plays On
Posted on March 24, 2010 | View CommentsIt's nice to see that Adidas is trying to keep its fresh cool look by moving more into its consumers' digital lives and has done so by combine gaming, shoes and augmented reality . -
WOW: WYSIWYG, this time it’s for real!
Posted on March 16, 2010 | View CommentsDo you remember that term from back in the days; ‘What you see is what you get’? From the beginning of the 90′s, computer programs started to use this term. This meant that programs immediately showed users how their text or picture would look like... -
Learn from the master
Posted on March 12, 2010 | View CommentsFor many companies their creative efforts amount to the work of committees: toned done, middle of the road, generally unremarkable. It’s the creative equivalent of stock photography. Full of clichés and very polished. There are no rough edges, no surprises. It’s safe because no unusual risks... -
A BMG case study
Posted on March 3, 2010 | View CommentsBoth Robbert-Jan and I have been highly enthusiastic of Alex Osterwalder’s book Business Model Generation, the idea of which we discussed a few times before. In case you’re interested in seeing the method of BMG at work, Mr. Osterwalder has made a nice little case study here:... -
Wow: The alternative to power grids
Posted on March 2, 2010 | View CommentsAbout a week ago the company Bloom Energy has come out of ‘stealth mode‘ – they have officially announced a new kind of fuel cell they’ve been secretly developing for years. And while most of us know fuel cells as something to power electric cars... -
Music industry revolution illustrated
Posted on March 2, 2010 | View CommentsOne of the industries in which the fight between the ‘old world’ and the new is the most apparent, is the music industry. While record labels are suing the pants off of filesharing sites and iTunes isn’t making a ton of money even though everyone...