It’s nice to see that Adidas is trying to keep its fresh cool look by moving more into its consumers’ digital lives
and has done so by combine gaming, shoes and augmented reality .
The result is a 3D world that you can access with your shoe which will replace your typical mouse or joystick, making every geek out there as happy as he can be.
Only downsize? Adidas will only create a men’s line of these shoes, completely ignoring female gamers – probably not so smart of them. (new form of discrimination?)
Known for her inquisitive nature, Carmen never gets tired of asking questions. She is now writing her master thesis on how priming can improve brand extension evaluations and hopes to be able to work in neuromarketing soon. More recently, she developed a passion for Terry Pretchett and fusion cooking.