Borne out of a number of heated discussions, this site is about creativity and entrepreneurship.

The world is changing. Traditional disciplines are becoming irrelevant, the landscape of business is evolving rapidly: traditional advertising is losing its impact, starting a business requires a good bit of knowledge as to what it means to build a brand, marketing practices are changing every day and design is moving from a process of creating pretty things to a way of thinking about business. Someone recently said that knowing how to code might be the literacy of the 21st century.

In this hectic, dynamic landscape a lot of questions arise about how to deal with these changes, understanding them and acting upon them. We're a group of young guns, just starting out and unencumbered with experience.

All we have is our ambition, ideas and enthusiasm. There isn't really a plan. Anything goes, as long as it's interesting and in some way related to the things that unite us as a group: creativity and entrepreneurship. During our first meeting to discuss plans for this website we jokingly coined the term ‘organic funneling’, which came to mean a deliberately fuzzy process to boil a set of seemingly related ideas down to a tangible concept. We want to do exactly that right here. We have a lot of questions, and we plan to try and answer them casually.

Sometimes in a thoughtful essay, sometimes just shooting from the hip, and sometimes learning from people with decidedly more experience. Klatergoud is not about knowing, it is about finding out. Or, as someone with a more poetic inclination might say: It’s about the journey, not the destination.

It is going to be like a magazine: something deeper, more formatted than a blog. A place where like minds with different interests publish. For young turks with fresh ideas, not pundits with all the answers. In fact, we just recorded an interview and edited it. None of us ever did that before.

We hope you will join us. Enjoy the ride!