The market for something to believe in is infinite.
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Inspired thoughts Archive
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Learn from the master
For many companies their creative efforts amount to the work of committees: toned done, middle of the road, generally unremarkable. It’s... -
A BMG case study
Both Robbert-Jan and I have been highly enthusiastic of Alex Osterwalder’s book Business Model Generation, the idea of which we discussed a... -
Music industry revolution illustrated
One of the industries in which the fight between the ‘old world’ and the new is the most apparent, is... -
CC: Clear Communication
Be direct! Skip the nonsense. It’s often wise to be direct and blunt when something needs to be stated that otherwise... -
How to do business with human beings
CAPITAL LOCATIONS is a fully client focused housing agency for expats, based in Amsterdam. The agency has recently been... -
Parisian love affair
It’s nice to see that even GOOGLE finds it relevant to spend money on advertising. The world’s nr #1 search... -
Buy myself a spaceship
Most of today’s entrepreneurs were once motivated to this ‘free’ lifestyle by negative discontent with their current situation or by... -
Apple Dinosaur
I’ve started out writing this as a reply to Rik’s ‘Innovation vs. Advertising’ post, but soon I stumbled on a... -
Innovation vs. advertising
There is often a thin line between a real innovation and a lot of advertising talk. Case in point? iPad. As a certified... -
Rebranding an Airliner
South Africa’s regional lowcost KULULA airlines recently received the rebranding treatment from creative agency ATMOSPHERE when they applied this 101... -
New contributors: Booreiland
Klatergoud.com was conceived as a place for young, smart people to share and discuss ideas about design, marketing, and entrepreneurship.... -
3D pictures & my fantasy world
As a little girl I always thought of the world comprising elfs and knights, beautiful colors and light surroundings. Going... -
Smile: it’s Saturday!
A very good way to interpret a otherwise dificult brandproposition: hapiness. COCA-COLA’s newest viral has it all: brand statement, image... -
F*ck modesty!
While browsing around at the 99% – I came across a very interesting presentation by Scott Belsky. What Scott mention in... -
The problem with reacting
…is that it hardly ever provides a solution to the fundamental problem. You’re merely chasing a symptom. Case in point: upon... -
Business Model Generation Session
This week I was invited to join a session by Patrick van der Pijl, producer of the book “Business Model... -
When will Microsoft get it right?
I believe that Microsoft’s founder BILL GATES – the philantropist, does more for the brand image of Microsoft than Windows... -
The power of names
During my plane ride to Dar es Salaam on Sunday I read an article in NEWSWEEK about the discovery of... -
Vintage ad browser
Ever wondered how the good ol’ boys back in the days of MADMEN made legendary advertising? Check the VINTAGE AD BROWSER... -
Bubble Project
Bored with his former ad agency and its uninspiring work it produced, Ji Lee – now Creative Director of Google... -
Lost Generation
Lost Generation is a palindrome video. A Palindrome is something that reads the same backwards as forward, but has a... -
What’s your EVA?
Yesterday I wrote about knowing what to measure, and later that day I read an article in Fortune magazine detailing... -
Measuring your business
I just saw this tweet: The real impact of the cold spell: Tesco’s sales of curry (chicken tikka masala) are up 40%... -
User moments
First of all: I hate coffee! Really – the smell, the taste, the looks of it and everything it makes me... -
What makes you horny?
When I saw that question on Facebook, posted by Roeland Reinders, my right eyebrow went up a bit. And judging... -
The dynamics of innovation
I’ve been riffing for a few years now that creative firms should adopt a different business model. I don’t think... -
Geek toy: Parrot AR.Drone
I am usually not big on ‘gadgets’, but this thing is so cool the tech nerd in me got giddier... -
Apple rumors
It’s always pretty cool to see the rumors around new Apple products. The talk of the moment is about the iSlate, the... -
New Worlds
Recently in Amsterdam I stumbled across a book called ‘THE ISLANDERS: AN INTRODUCTION’. The book documents the first four years... -
Pitch your cause to the world
The World Economic Forum has partnered with Youtube to give everyone an opportunity to make their cause heard to the... -
The future of magazines
Here’s a great video of a concepting exercise for the digital magazine reading experience. It’s a great concept, and I think... -
The first page
Here’s a thought from the always irreverent Russel Davies that I can fully relate to: -
360° Cuisine
Ok, there you have it – a rotating kitchen! You must have thought the last decade gave us enough of... -
Anti Hangover Cure!
‘Cheers! A cure for the common hangover may have been found — and we have the Russians and the Cold... -
The ‘Fabulous’ Decade
What a year it has been – 2009. The closing of a decade as we are going into a next... -
OLIJF OLIE
O.LIJF O.LIE |, o’live oil; ‘ cuisine| noun, Dutch 1 an oil pressed from ripe olives, used in cooking, medicines, soap, etc. 2... -
Streetwise Dressing Rooms
“We need to do more than just inform!” That must have been what the marketing people at Arkaden (a Swedish... -
Earning social capital
Barter points, cacoa beans, gold, sheep. There have been many units used as currency in trade. Now a new, or renowed... -
Just wondering
I was just wondering, after a talk with Sietze Meijer ( Phd, IO TU Delft) According to many sources peak oil... -
Some links that you will love
For lack of a pressing issue to discuss, I thought I’d share some links to great websites and articles that... -
Christmas wishes
For many people Christmas is a time of obligations and ‘have to’s’. Stress about fixing exquisite dinners and visiting the... -
Not only retrospect but PRADA
Some of us have a brand book, others a brand bible – Prada has PRADA: a new book documenting the... -
Old media and new media. A clear view from Belgium.
We all know those videos on youtube which show you the ‘evolution’ of web 2.0. We’ve seen all the retweets... -
Blame the weather
It was the first day this winter, that snow covered the streets. How beautiful! All white and light, crackling sounds... -
Why didn’t I think of that? Open ceilings.
You know that feeling? You see a product and the first thing that pops up in your mind is ‘Why... -
Of innovation and marketing and consumers
One of my favorite quotes about business (one that you’ll also occasionally see on the right hand side of the... -
Why is it that I never heard of this guy before?
A real shame. Happy I do now. Read about him, be inspired and note that he’s a Sir* now. Sometimes greater good... -
Marketing out of the box? Ask a graffiti artist!
Sometimes you come across these amazing ideas/thing/concepts. Like this one. I guess I’m not the only one who loves some... -
What else? Participation!
The biggest marketing hit of the last years would probably be Nestlé’s Nespresso. This concept grew because of its innovative... -
Big Ideas: Rory Sutherland; Life lessons from an ad man
I often start my week with some video’s from Ted. This week a friend of mine told me to watch...