Stop dumb stunts like launches for logos and go back to the humble business of adding a little magic to great products and services.
—
BMW Archive
-
The Future of Retail
Posted on June 2, 2010 | View CommentsPSFK, you might know it as one of your sources for creativity and ideas, has done a nice study on the future of retail. They identified 10 major trends that will determine the success factors in retail for the next few years. The key trends... -
The 5th P = Porn
Posted on November 24, 2008 | View CommentsRecently I’ve read an article about Adrian van Hooydonk, BMW’s brand chief designer. This Dutch-born designer raced up the ranks at BMW from his first job sketching cars at BMW’s Munich studio to become BMW brand chief designer in only 12 years. Van Hooydonk, now...