Design became identity, identity became branding, branding became living it.
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book review Archive
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Interesting book and blog on Crossmedia
Posted on September 23, 2009 | View CommentsMedia planners use a wide range of media to send their message to the consumer. For me that’s a multimedia campaign. But just today I heared someone talking about a big advertisement campaign as if it was a crossmedia campaigns because it used a paper ad,...