If you can’t say it simply and clearly, keep quiet, and keep working on it till you can.
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brand proposition Archive
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Smile: it’s Saturday!
Posted on January 23, 2010 | View CommentsA very good way to interpret a otherwise dificult brandproposition: hapiness. COCA-COLA’s newest viral has it all: brand statement, image and proposition packed in a well thought out viral. Coke, Congratulations – you guys made me smile today! Klatergoud.com would like to thank a very...