Innovation distinguishes between a leader and a follower.
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brand Archive
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Brand appeals and personal drives, a scientific research
Posted on June 16, 2010 | View CommentsMore then ever, we see how brands affect people. If we love them, we show it. To create such appealing brands is often a long process but also a bit of luck. You can’t influence the luck factor, but knowing the variables that predict your... -
A case study in brand driven innovation
Posted on May 26, 2010 | View CommentsIt’s been a long time since our mentor Eric Roscam Abbing has posted something to his own blog, so let’s feature some of his work here :-) One of the first interviews we did for Klatergoud was with Eric, and his ideas have been a... -
Will iAd (& the Ipad) boost the arrival of living logos? | A guest blogpost
Posted on April 20, 2010 | View CommentsWe came across an inspiring blogpost by Joost Galjart. he has a blog called TWIO (the world is on) on which he posts anything that catches his attention concerning branding, design & innovation. This week he wrote a nice posting on living logos and iAd.... -
Kiss-and-Tell on Brandkarma
Posted on April 6, 2010 | View Commentskiss-and-tell (kĭs’ən-tĕl’) adj. Informal Disclosing private or confidential information, especially in a first-hand account: a kiss-and-tell memoir by a Presidential aide. A couple of months ago I wrote a piece on Side Wiki, the next powertool for the consumer. For longer we have seen different... -
History of advertising: choice makes unhappy
Posted on February 3, 2009 | View Comments -
What lies behind the cashew(pea)nut butter
Posted on October 28, 2008 | View CommentsWhile at a birthday party I got engaged in a fierce discussion about the difference of an functional benefit and a emotional benefit for a brand or product. Ok, for starters – not to come over as your average nerd with a limited interest in...