When in doubt, challenge the strategy, not the tactics.
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fashion Archive
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Affordable luxury
Posted on January 20, 2010 | View CommentsWhat a lot of people may already know – but are afraid to say is that friendships now have price tags, and dinner guests are gauged, thanks to our current economical state. Some of us will go all out for a good friends’ birthday: there... -
Streetwise Dressing Rooms
Posted on December 28, 2009 | View Comments“We need to do more than just inform!” That must have been what the marketing people at Arkaden (a Swedish fashion mall in Gothenborg) thought when they came up with their street dressing rooms.”Let’s engage our customers and convince them to buy!” Arkaden learned from... -
Monkey see, monkey do.
Posted on December 6, 2009 | View CommentsAs a man the following might sound a bit weird coming from me, but I think that all a man wants to do is to emulate another man. That’s it. We want to be him: the guy that gets the girls, drinks his whisky, drives...