Innovation distinguishes between a leader and a follower.
—
ideas Archive
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The power of names
During my plane ride to Dar es Salaam on Sunday I read an article in NEWSWEEK about the discovery of... -
What makes you horny?
When I saw that question on Facebook, posted by Roeland Reinders, my right eyebrow went up a bit. And judging... -
2009: What I’ve learned
For almost ten years I’ve been a fan and subscriber of Esquire magazine (the original, US version, not the weak... -
Old media and new media. A clear view from Belgium.
We all know those videos on youtube which show you the ‘evolution’ of web 2.0. We’ve seen all the retweets... -
What else? Participation!
The biggest marketing hit of the last years would probably be Nestlé’s Nespresso. This concept grew because of its innovative... -
Big Ideas: Rory Sutherland; Life lessons from an ad man
I often start my week with some video’s from Ted. This week a friend of mine told me to watch... -
Mash Ups & Digital Creativity
The web has experienced some great initiatives the last few years. Everybody loves youtube, last.fm, google maps and many more... -
Henry Jenkins: Convergence Culture and Transmedia Storytelling
Henry Jenkins spread this clip, a “viral-info-snack”, a year ago. In this clip from the near future (November 2009) he sums up the... -
Donuts past Middle-Clash
“The position of starting businessmen, who emerge out of social security, is of great importance to the Dutch economy. Their... -
Human Centered Branding
One of my mentors, Erik Roscam Abbing (@roscamabbing, we’ve interviewed him once as part of our 18 minutes series) of... -
The problem with conferences
Erik did a great writeup and evaluation of the latest Creative Company Conference. His closing comment I found pretty... -
Something to watch while you eat lunch
I’m guessing he’s no stranger to you, but the talk Seth Godin gave at TED explaining the idea behind his... -
Let’s put the fish on the menu
By: Maureen van Althuis our new contributor. As fish in the ocean, ideas float around us in the open air. Hence,... -
The story of stuff
A really interesting, eye opening way of telling the story about the dark side of consumerism is at www.thestoryofstuff.com. From its... -
We cannot afford to be boring
I’m spending the last useful week of the year mostly thinking about our marketing for 09, getting the gears in... -
I like me some Boone
Wish more people would be as clear and forward about their ideas and put as much effort into promoting them... -
Movement marketing
Seth just published a new manifesto that’s interesting to anyone concerned with breaking the rules of marketing in stead of...