In differentiation, not in uniformity, lies the path to progress.
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innovation Archive
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Innovation vs. advertising
There is often a thin line between a real innovation and a lot of advertising talk. Case in point? iPad. As a certified... -
Designthinking: How to convert need into demand
While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a... -
The dynamics of innovation
I’ve been riffing for a few years now that creative firms should adopt a different business model. I don’t think... -
WOW: Verterra
I ran into Verterra, a company started by Michael Dwork after he was inspired in a very interesting way: VerTerra was... -
Of innovation and marketing and consumers
One of my favorite quotes about business (one that you’ll also occasionally see on the right hand side of the... -
What else? Participation!
The biggest marketing hit of the last years would probably be Nestlé’s Nespresso. This concept grew because of its innovative... -
Become an innovation champion!
To survive in tomorrow’s economy, it takes more than comparing yesterday with today and extrapolate into the future. That’s why... -
Open Innovation, we’re getting somewhere.
Last week I attended a meeting from SWOCC (Scientific Research on Commercial Communication from the University of Amsterdam). Once in... -
Money has to be made, not earned
It was only this week that I found out about the DSB debacle. “Where have you lived!” a friend asked... -
Unveil and Innovate
I am not loved. At least, not by a bunch of co-workers and some management team-members at one of the... -
Mash Ups & Digital Creativity
The web has experienced some great initiatives the last few years. Everybody loves youtube, last.fm, google maps and many more... -
Innovation vs. transformation
In response to Bruce Nussbaums post about how transformation is the new concept and innovation is just soooo 2008, I... -
Morten Lund speaks
A fun, short interview from Sime with the effervescent Morten Lund on how he sees the world after his little... -
What lies behind the cashew(pea)nut butter
While at a birthday party I got engaged in a fierce discussion about the difference of an functional benefit and... -
Design 2.0
18 minutes Klatergoud #1 from Rik Wuts on Vimeo. Erik Roscam Abbing is the founder of Zilver Innovation, a creative consultancy. ...