measuring Archive

  • Measuring your business

    Measuring your business

    I just saw this tweet: The real impact of the cold spell: Tesco’s sales of curry (chicken tikka masala) are up 40% on normal winter days. Apple crumble’s up too. That got me thinking about the importance of measuring the right things. I spend quite a...

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  • Of hammers and nails

    Of hammers and nails

    Imagine that you run an airline business. Now that the ability to fly people to far away places has been commoditized you find yourself competing on price and ‘experience’. Not the fact that you transport people but HOW you do it is the lever by...

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