If I had eight hours to chop down a tree, I’d spend six sharpening my axe.
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new marketing Archive
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Take the commercial into real life
More and more we’re getting familiar with guerilla advertising. These are advertising actions that go beyond the media and bring... -
Unveil and Innovate
I am not loved. At least, not by a bunch of co-workers and some management team-members at one of the... -
Interesting book and blog on Crossmedia
Media planners use a wide range of media to send their message to the consumer. For me that’s a multimedia... -
A Great & ‘Social’ Idea
As we recently witnessed in last couple of years, the majority of new ventures arose in the area of the... -
What is new marketing?
We’ve billed Klatergoud.com as a ‘platform for new marketing thinking’, not because we think we know what new marketing is,... -
You can’t push on a string
Inspired by this nugget from Mark Earls / Hugh Macleod, new marketing in 11 words: The real draw is probably not...