Almost a month ago, Google introduced a new product again. This time its Google Sidewiki which is integrated in your Google Toolbar. Sidewiki is a tool that offers the consumer to make comments about any website, including corporate brand websites. On the left side of your page is a screen where you can find reviews and opinions from people around the world about the website you’re visiting. That means that products, brands and organisations are on a constant pressure of reviews from consumers. Your sidewiki messages are easily spread on e-mail, twitter or facebook. Monitoring your brand online is conveniently arranged but you’ll have to work hard to maintain your reputation…

Here a demonstration about how Sidewiki works.